Why NPS Isn’t Enough: Track Real Customer Preference
Rob Markey makes a crucial point—customer satisfaction isn’t enough; what really matters is competitive preference. But here’s the challenge: most companies aren’t measuring it properly. At ConvertML, we see this all the time: - NPS alone doesn’t tell you where you stand in the competitive landscape. A high score is meaningless if customers still prefer your rival. - Traditional surveys are lagging indicators. Businesses need real-time, predictive insights to track preference shifts as they happen. - Winning companies don’t just measure preference—they actively optimize for it. That means dynamically adjusting offers, messaging, and experiences based on competitive positioning. Love this discussion, Rob Markey! The real question: Is your company still relying on static NPS scores, or are you actively shaping customer preference? #CustomerExperience #Strategy #Growth #CPG #netpromoter #nps